10 best strategies to discover high-performing creatives for dropshipping

To attract customers and stand out from your dropshipping competitors, you can use creative videos that showcase the products you're selling. Utilizing creative videos is highly beneficial as they offer a more original and engaging approach to showcasing the product. Creative videos emphasize the product's story, demonstrate its tangible benefits to consumers, and show its integration into a desirable lifestyle. They effectively evoke emotions in visitors, generating an irresistible desire to purchase the product. But where can you find high-performing creatives for products sold on your dropshipping site? Here are 10 tips and tricks!

Definition and importance of marketing strategy in e-commerce

Attracting and converting internet users into buyers is a major challenge in dropshipping. To succeed in this endeavor, a solid marketing strategy is essential.

Marketing strategy: key to dropshipping success

With millions of e-commerce stores in existence, attracting the attention of customers has become very difficult. To reach your target customers and increase your dropshipping sales, you need to develop an effective and efficient marketing strategy. A marketing strategy defines the objectives and means of reaching potential customers. It enables you to understand your audience and identify your ideal customers. It enables you to build a strong brand that resonates with your target audience and positions you as a key player in your niche.

At Minea Academy, we support you in developing this marketing strategy, essential for standing out and succeeding in dropshipping. With a well-developed marketing strategy, you can increase traffic to your e-commerce store and improve your conversion rate. Your marketing strategy guarantees the success of your online business.

The importance of creative videos in e-commerce product promotion

To effectively promote your products, you can use a creative video. Highly important, creative videos attract visitors' attention and generate interest. With creative videos, you stand out. You can capture consumers' attention right from the start.

Nowadays, buyers are not only attracted by rational arguments. With creative videos, you present products in a more original manner. Creativity helps establish emotional connections with the audience and effectively conveys the product's values.

Creative video also encourages better visitor engagement. It increases the time they spend on your dropshipping site's product pages. It enhances brand and product memorization.

Moreover, with a creative video, you strengthen customer trust and credibility towards your brand and product. This type of content typically provides clear and useful information. It allows you to establish a lasting trust relationship with your audience.

Steps to find high-performing creatives for your dropshipping store

Are you looking for high-performing creatives for your e-commerce store? Here are the steps to easily find them.

Step 1: Identify target customers and their needs

To find high-performing creatives, the first step is to identify target customers and their needs. This process helps you understand customer expectations and preferences to tailor your marketing strategy.

To identify target customers and their needs, you should:

Understand your target audience: Define your ideal customers based on real data such as demographic characteristics, interests, needs, and purchasing behaviors.

Conduct market research: Analyze market trends, competitor data, and customer feedback to better understand target customer expectations and preferences.

Create personas: Develop detailed profiles of your ideal customers, including motivations, challenges, and potential objections.

Step 2: Choose the most profitable product for the target audience

To maximize sales and revenue, select the most profitable product for your target audience. The product you offer should meet your customers' needs.

To choose the most profitable product, analyze sales data and identify market trends by determining products that are increasingly popular and meet your customers' needs and desires. This approach ensures you maximize your sales.

Step 3: Create engaging text, photo, and video content for products

To promote products and attract customer attention, create engaging text, photo, and video content for your products. This type of content effectively highlights product benefits and features in an attractive manner.

Textual content: Highlight product features and benefits in your descriptions. Use relevant keywords to improve product visibility on search engines.

Photo content: Use high-quality images (clear, well-lit, carefully staged photos) that showcase distinctive product aspects. Capture photos from various angles.

Video content: Feature short and captivating product presentation videos on your website. Through videos, demonstrate product usage to customers. If you can't create videos yourself, consider finding high-performing creatives to use for your dropshipping product.

The top 10 ways to find high-performing creatives for your site

To attract visitors' attention from their very first visit to your site, every element related to the product they view should be creatively crafted. Among these elements, videos are the most crucial. Indeed, they serve as a powerful lever for emotional marketing. Creatives can effectively convey information by communicating the features, benefits, and use of your products more efficiently.

Are you looking for high-performing creatives and wondering where to find them? Here are some suggestions:

Creating your own creative videos

If you have the skills and time, we recommend creating your own creative videos for the products you sell. By creating your own content, you have complete control over the content and quality of the videos produced. You can tailor your creations to fit your brand and target audience.

To create your own creative videos, you can use specialized applications or software. Among the available tools, CapCut is certainly one of the easiest to use.

For your information, CapCut is a free all-in-one video editing and creation application. It provides everything you need to create amazing, high-quality videos.

Reusing a high-performing creative video without exploding CPMs

To save time and money, you can reuse a high-performing creative video to describe your dropshipping product. However, to avoid your CPMs (cost per thousand impressions) from skyrocketing, you must do so strategically. But how? We recommend:

• Making minor modifications to the video using specialized software like Adversus to differentiate it from the original version. 
• Adding a blue screen to the video. To do this, use Canva to create a blue overlay and place it over your video.

Finding creative videos on royalty-free video platforms

Currently, many websites offer royalty-free creatives without copyright. You can use them for free or at a moderate cost. However, be aware that this is not always the best option, as the variety of creatives available on these sites is limited.

Researching creatives on Facebook

Facebook is an excellent source of creative videos. You can search for videos of products similar to yours and see how other dropshippers present them.

To conduct your research on Facebook, simply type the product name in the search bar. If you're looking for creatives on Facebook, you can also join Facebook groups dedicated to dropshipping. By joining these groups, you can ask for recommendations from other dropshippers.

Using Facebook's Ad library

Facebook Ads has an ad library that you can browse to find high-performing creatives. By using Facebook's ad library to target your searches better, you can filter videos.

Checking YouTube

YouTube is also an excellent source of creativity. This popular platform offers all types of creativity, including product creatives.

Getting inspired by TikTok videos

TikTok is a rapidly growing social media platform that features engaging short videos. You can search for videos of products similar to yours on the platform and see how TikTok users present them. If you've decided to create your own videos, you can draw inspiration from the format and style of creatives on the platform.

Searching for creative videos on Amazon

Amazon product pages often feature creatives of the products they sell in the product description. You can search for products similar to yours on Amazon and then retrieve the videos that are used. If necessary, feel free to contact Amazon sellers and ask if they would be willing to sell you their videos.

Searching for creative videos on AliExpress

Like Amazon, AliExpress also provides interesting creatives for e-commerce merchants. This Chinese online marketplace offers a wide variety of products that may be identical to yours. Therefore, conduct your creativity research on this platform.

Using Minea academy's site to find the best creative videos

Minea is a versatile platform dedicated to those entering online commerce. This popular platform indeed helps dropshippers launch their store, increase sales, and maximize profits.

To find high-performing creatives on Minea, you need to create an account. Account creation is free. Your account gives you access to part of the site's content. However, to access all the content offered, including creatives, you will need to subscribe to a paid subscription.

Once you've created your account, log in to access the "Creatives" section. Then, browse the creative library for various types of products and conduct your searches.

To conduct your creative searches on Minea, you can type the product name in the dedicated bar. Alternatively, you can also use the Magic Search feature. The Magic Search feature uses the product photo to find creatives.

Tips for using found creatives effectively to boost your online business

You've found the creatives for a product on your dropshipping site? You need to use them effectively. But how? Here are some effective tips.

Reference your products in gift guides 

To promote your products and reach new customers, we recommend referencing your products in gift guides. Gift guides present products attractively and help stimulate sales.

Use email marketing to boost sales 

You can also use email marketing to promote your products. This marketing technique involves using emails to communicate with your customers and prospects by personalizing your messages. Email marketing not only helps promote your products but also fosters customer loyalty and generates sales.

Implement an affiliate program to reach new customers 

To reach new customers, consider implementing an affiliate program. Affiliate programs allow you to collaborate with partners to promote products, attracting new customers and generating additional sales. Choosing reliable and reputable partners is crucial for success.

Partner with media to increase visibility 

Partnering with media can significantly boost your dropshipping store's visibility and attract potential new customers. Collaborating with influencers, bloggers, etc., leverages their audience and credibility to promote your brand and products, thereby boosting sales.

Collaborate with related brands to expand your audience 

Collaborating with related brands can help reach new customers and increase sales. Partnering with complementary brands expands your target audience and enhances your dropshipping site's sales potential.

Develop your presence on Pinterest to reach social media users 

Pinterest is ideal for promoting products and reaching its highly popular user base. By building a strong presence on Pinterest, you can increase brand visibility and drive traffic to your dropshipping site.

Utilize advanced Facebook features to target your ads 

Facebook offers powerful targeting tools to promote products and reach specific customer segments effectively. Beyond basic demographic targeting, refine your ads on Facebook to target individuals who match your buying criteria.

Advertise (Search & Display) to reach product-seeking users 

Search and display advertising are powerful marketing tools to reach users actively seeking products similar to yours. Combining these advertising types maximizes visibility and drives qualified traffic to your website.

Offer samples to convince customers of your product 

To convince customers of your product's quality and effectiveness, consider offering samples. Samples help persuade customers of your product's strengths, increasing the likelihood of purchase.

Optimize your store for search engines with relevant keywords

 Optimizing your dropshipping store for search engines (SEO) is crucial for higher visibility when users search online. Incorporate relevant keywords throughout your website and optimize site structure and images to attract targeted organic traffic.

Conclusion

To stand out in the competitive field of dropshipping, we recommend using creative videos. Creative videos serve as marketing tools that allow you to effectively showcase the tangible benefits of your product and evoke emotions in consumers. Indeed, a solid and well-thought-out marketing strategy is essential to achieving these goals and increasing sales.

To find the best creatives for your dropshipping product, regardless of the item being sold, you can employ various effective techniques:

• Create your own creative using dedicated applications like CapCut.
• Search for creatives that match your product on the internet using different platforms such as Amazon, Aliexpress, Youtube, Facebook, TikTok, etc.
• Utilize the Minea Academy website to discover the best creative.

In all cases, no matter the method you use to find creatives, ensure that the creative you choose aligns with your product and can effectively describe it. This way, you will attract customers and boost your sales.